OH, HEY - IT'S ME!
I'm Chantelle Davison.
I've written millions of pounds worth of sales pages for clients. I've trained over 150 copywriters and helped countless business owners finally figure out what the hell to say.
And I can tell you with absolute certainty: the copy that works best is the copy that sounds the most human.
Not the cleverest. Not the most polished. Not the most "professional."
The most human.
But the "human" of it all can get buried in jargon, corporate "shoulds," and the anxiety of trying to sound professional. So sales tank, because people aren’t showing the parts of themselves that are actually magnetic.
I see it all the time - brilliant business owners posting on socials or sending emails with their eyes closed and one hand over their face. Hoping they work. And when they don’t? They haven’t got a clue why because no one is telling them what they’re doing wrong!
That's lonely. That's frustrating. And it's completely bloody unnecessary.
So Justin and I built Copy College® to solve that exact problem.
Justin brings the psychology and mindset piece. He's a hypnotherapist and magician (yes, really - he pulls rabbits out of hats for a living, I couldn't make this up). He specialises in buyer psychology and understanding how people actually make decisions. Which, spoiler alert, is almost never based on logic.
A lot of what makes copy work is understanding what people need to feel before they say yes. And that's Justin's whole thing.
I bring the copy strategy and structure. My signature "Feelings Not Features™" methodology is what we teach inside Copy College® - the same framework that's helped our members write sales pages that sound like actual humans and actually convert.
Together, we created a place where you're never writing in isolation again.
👉🏻Where you get real feedback on your copy from people who know what they're doing.
👉🏻Where you can ask "does this sound insane?" and get an honest answer.
👉🏻 Where you can see what's working for other people and steal their good ideas (with permission).
The hard pill to swallow, lovebug? You can watch ALL the trainings in the world, read all the books, take all the courses and add them to your digital graveyard of good intentions…
But until you actually write something, get feedback, adjust, and do it again, nothing changes.
Copy College® is the feedback loop you didn’t know you needed.