Blog

Abigail had been out of the traditional job market for some time as a stay-at-home mum.

After going through a divorce, and with her kids getting older and more independent, she wanted to get back to work, but the corporate environment didn't appeal anymore.

"I didn't want to go back to that...

It's Time to Write Your Next Chapter.

Do you dream of turning your passion for writing into a profitable business? Are you tired of the 9-5 grind and yearning for more freedom, fulfilment, and financial success? Well, it’s time to stop dreaming and start doing. I've got something that's...

A letter from 26-Year Old Chantelle

I am a 26 year old working as a sales executive for a huge multinational company selling chocolate. 

Now, for those of you in school, or who have (like I nearly did), given up on your dreams, that might sound fine. 

And for those of you...

As a copywriter, your words have the power to captivate audiences and inspire action. But what happens when your amazing copy is let down by a poorly performing website? ‍

Picture this: you’ve been hired by a dream client and have written the perfect copy that captures their brand and...

Copywriting - The Career Choice that Gives You Freedom, Financial Security and Flexibility.

Are you stuck in a career that you hate? Do you feel like you're stuck in a rut with no way out?

If so, maybe it's time to consider a career change, and there's no better option than copywriting....

If outsourcing your copy is making your life harder - you've got the wrong copywriter!

If you're going to pay a copywriter a premium for a done-for-you service, it SHOULD feel easy for you.

I was on a Discovery Call with a new client last week, and when she asked next steps, I explained:

...

WHO DO YOU THINK YOU’RE TALKING TO?!

Some unnamed being in the cloud? Your Mum? Someone you love? Your best client? 

How do you write a sales email, or create a website when you don’t know who you’re talking to? And how do you grab that mystery person by the horns and shake...

Maybe you've been considering adding Copywriting to your list of VA services? Well, my friend, that's a great call, because from one copywriter to another, well-written-words are where the money's at!

But, it's a leap of faith to invest in learning a new skill, and you might be...

 NURTURE SEQUENCE? SALES FUNNEL?

What are these sales terms and do I need them in my marketing strategy?

What is a Nurture Sequence?

It's a series of emails that deliver value to a list of people who’ve agreed to hear from you!

It might also be called a ‘drip campaign’ as...

Here's the thing: It's all very well having brilliantly written copy on your website, attention-catching email campaigns and jazzy social media captions.

Those things are super important, and they will bring new customers to your door and engage your prospects in meaningful dialogue.

However, you...