Which Type of Copywriter Are You? (And Why It Matters for Your Success)
Which Type of Copywriter Are You? (And Why It Matters for Your Success)
Here's a question I get all the time in my DMs:
"Chantelle, I want to make money from my writing... but where do I even start?"
And honestly? I get it. Because when I first stepped into the world of copywriting back in 2018, I had absolutely no roadmap. No strategy. Just a corporate job I was desperate to escape and a love of writing that I hoped could somehow pay the bills.
(Spoiler alert: it did. And then some. But the journey there? Not exactly smooth sailing, lovebug! ๐ )
Here's the thing – not all copywriting journeys look the same. And that's actually a GOOD thing.
After working with over 500 copywriters at various stages, I've noticed clear patterns. Six distinct types of copywriters, each with their own unique starting points, challenges, and paths to success.
The 6 Types of Copywriters (Which One Are You?)
1. The Aspiring Copywriter
You're just getting started. Maybe fresh out of uni, pivoting from another path, or building your very first business. You love writing, but turning that into actual income? That's the tricky part.
Your biggest challenges: Figuring out where to start, feeling "experienced enough," and getting those first paying clients.
Your greatest strength: You're a clean slate! No bad habits to unlearn, no recovery from burnout needed. You get to build your business the right way from day one.
2. The Career Rebuilder
You're transitioning back into the working world – perhaps after raising a family, caregiving, or taking time to reevaluate what you really want. You have valuable life experience, but you're feeling a bit behind in the digital landscape.
Your biggest challenges: Confidence, imposter syndrome, and uncertainty about how to package your existing skills.
Your greatest strength: Your previous experience has given you perspective, resilience, and transferable skills that many younger copywriters simply don't have.
3. The Side-Hustler Seeking Confidence
You're balancing a day job with your copywriting dreams. You've had a few clients, made some money, but it still feels more like a hobby than a real business.
Your biggest challenges: Finding time to grow while working full-time, pricing confidently, and creating consistent income.
Your greatest strength: You have the security of regular income while you build, allowing you to be more strategic and selective about your path.
4. The Confident Corporate Leaver
You've recently left (or are planning to leave) a corporate role to launch your copywriting business. You have valuable professional experience but are navigating the transition from employee to business owner.
Your biggest challenges: Mindset shift from employee to entrepreneur, creating systems, and building a reliable client pipeline.
Your greatest strength: Your corporate background gives you professional polish, industry knowledge, and business savvy that clients value immensely.
5. The Skilled But Overworked Copywriter
You've established yourself as a freelance copywriter. You're getting clients and making money. But you're working too many hours for too little pay and feeling the burnout creeping in.
Your biggest challenges: Undercharging, taking on low-quality clients, and lack of systems to make your business efficient.
Your greatest strength: You've already proven you can attract clients and deliver good work – now you just need to optimise what's working.
6. The Ready-to-Scale Copywriter
You've built a successful copywriting business but have hit the ceiling of what you can earn through 1:1 client work alone. You're ready to leverage your expertise to create something bigger.
Your biggest challenges: Finding time for business development while serving clients, and creating scalable offers without sacrificing quality.
Your greatest strength: You have the foundation of skills, clients, and revenue needed to make this next leap.
Why Knowing Your Type Matters (Like, REALLY Matters)
Here's why I'm so passionate about helping people identify their copywriter type: the advice that helps one type can actively harm another.
The strategies that help an Overworked Copywriter raise their rates and implement systems will completely overwhelm an Aspiring Copywriter who hasn't even written their first piece of client work.
The mindset work that supports a Career Rebuilder won't address the unique challenges of a Confident Corporate Leaver trying to shift from employee to entrepreneur.
This isn't just about labelling yourself. It's about getting a roadmap that actually makes sense for where YOU are right now.
What's Your Next Move?
I created a free 3-minute quiz to help you discover your copywriter type and get a personalised roadmap for your next steps.
Because you don't need more generic advice.
You need a clear path forward based on your specific starting point, challenges, and strengths. You need to know what to focus on NOW versus what can wait until later.
You deserve to build a copywriting business that works for YOU - not someone else's idea of success.
๐๐ป Take the quiz here and get your personalised roadmap
No matter where you're starting from, I promise you this:
You are not behind. You're not too late. And you absolutely don't have to figure this out alone.
Love,
Chantelle x