Here's the thing: It's all very well having brilliantly written copy on your website, attention-catching email campaigns and jazzy social media captions.
Those things are super important, and they will bring new customers to your door and engage your prospects in meaningful dialogue.
STOP making yourself the hero. Ok?
The key to great storytelling as a business is to position your ideal client the hero of the story, with an obstacle to overcome.
Your business is the guide. Think of yourself as:
The Yoda to their Skywalker.
The Donkey to their Shrek.
The Mr Miyagi to their...
It's time to raise the stakes, my friend!
People can get this one wrong. Badly wrong.
So let's be crystal clear...
Scare tactics = bad.
But making the stakes CLEAR is important.
It might feel awkward sometimes to clearly state what someone stands to lose, but it also closes sales. And if you're...
I won't dwell on WHY having a killer header is vital to your sales page. You know that when someone lands on your sales page, the 'above the fold' content (before they start to scroll) is super valuable, and will often make or break someone's decision to keep reading.
So what you say in that...
YES. That course you're eyeing up costs $$$. But what's the cost if you miss the opportunity?
My friend, I know from personal experience how much can change in a year if you believe in yourself, invest in the right training and fully commit, especially in a container with a high level of 1:1...
Moving on is hard to do...
I won't teach you to suck eggs. If you're involved in selling your services online, you've been told once - if not a hundred times - that you need to define your ICA: Your 'Ideal Client Avatar'.
They're the person (real or imaginary) you think of whenever you create any...
Human beings avoid confusion... So MAKE IT CLEAR.
The simple fact is, people won't move ahead with anything important, an investment, a purchase, a subscription or an enrolment, if they feel confused about what they're buying into.
Partly, because they want to protect their resources, obviously.
"What the HELL did you just say to me?"
Pause. Breathe. Check yourself.
Yes, the email was rude.
Yes, the tone was off.
Yes, they're being demanding.
Yes, you're SERIOUSLY annoyed.
But here's the thing: You have no idea what's happening in their life. No clue. Because they aren't just an entity...
Stand up, get a coffee, go for a little walk, put some laundry on, and then come back to whatever you’re trying to focus on with a clearer head.