Why AI Taking Copywriting Jobs MAY Be A Good Thing
Why AI Taking Copywriting Jobs MAY Be A Good Thing
The robots ARE coming for copywriting jobs.
Maybe yours. Maybe not. I believe that's up to you.
*cut to 50 people speed-scrolling to the comments without reading the rest - to tell me I'm dellulu / the worst copywriting coach ever / a traitor to writers everywhere.*
I'm okay with that.
I've been saying for the last 3 years that AI isn't coming for your jobs, a copywriter using AI is. Now? I'm more convinced than ever this is true.
The Cold, Hard NUMBERS
Right now, 30% of workers worldwide are terrified AI will take their jobs in the next three years. In the copywriting world? That fear is even more palpable.
- Professional services job openings hit their lowest point since 2013 last month.
- Nearly half of white-collar job seekers couldn't even land an interview last year.
Scary? Sure.
But every period of time of big change in history has come with FEAR. Fear of change is normal, but it isn't necessarily a harbinger of doom.
Copywriters using AI tools are earning 40% MORE per hour
...than those who aren't.
Read that again. 👀
And the copywriting market isn't shrinking - it's EXPLODING.
We're talking growth from $28 billion this year to nearly $43 billion by 2030.
And those content marketers using AI? Only 21% say their strategy is underperforming.
Compare that to the 36% of AI-avoiders who are struggling, and the picture becomes crystal clear.
My Take (since you didn't ask)
AI isn't here to replace copywriters.
It's here to replace copywriters who position themselves as nothing more than word-production machines:
If your entire value proposition is "I write stuff," then yeah - you should be worried. Because AI can write stuff. It can write LOTS of stuff.
Faster and cheaper than you ever could.
But if that's all you're bringing to the table, lovebug, you were already in trouble.
The F**k-Off HUGE Market Split:
On one side, you've got the "pen-for-hire" copywriters - the ones who churn out 500-word blog posts for £50 a pop, compete on price, and treat copy like a commodity.
On the other side? The strategic copywriters who understand that writing is maybe 30% of what we actually do.
Here's my prediction (backed by the data):
AI-informed copywriters will absorb 75% of the work from those not using AI and earn 3-4x as much for half the effort.
What AI Can't Do (And Never Will)
A client comes to you and says, "I need an Instagram ad for my $5,000 course."
AI would write you an Instagram ad.
A strategic copywriter would say, "Hold up. Cold traffic to a $5K offer? That's like proposing on the first date. Let's talk about a nurture sequence that actually converts."
That's the sweet spot that's WORTH 4x more money.
AI can't:
- Challenge a client's strategy
- Read between the lines of a brief
- Understand the unspoken fears keeping your ideal customer up at night
- Navigate the politics of getting copy approved by seven stakeholders
- Know when to break the "rules" for impact
- Build genuine human connection through words (without meaningful input)
The Skills That'll Make You Irreplaceable
Want to know who's THRIVING right now?
Copywriters who combine:
- Deep customer psychology understanding
- Strategic thinking (not just tactical execution)
- Industry expertise that goes beyond surface-level
- Data interpretation skills
- AI prompt engineering abilities
- Brand voice mastery that goes beyond "friendly but professional"
These copywriters aren't competing on price.
They're not worried about AI.
They're using it as their secret weapon to stay relevant, whilst using their HUMAN heart, brain and critical thinking to win clients, delight clients and keep clients.
And the REALLY surprising part? Clients are actually excited to hire copywriters who are AI-forward, because they know they'll spend less time on the manual work and more on the creative and strategic parts of the process!
My highest paying client of 2024? Hired me BECAUSE I was embracing AI, not in spite of it.
How to Position Yourself for the AI Gold Rush
Stop selling writing. Start selling outcomes.
Stop saying you "write words". Start selling a conversion strategy.
Stop avoiding AI. Start making it your bitch. 💅🏽
Here's your action plan:
- Master ONE AI tool properly - at time of writing, I suggest Claude (because it just got memory, so now I can't see any strategic advantages to ChatGPT. But this is liable to change with time. It's an always changing arms race.
- Specialise ruthlessly - Be the go-to for SaaS onboarding emails, not "I write all the things".
- Package your expertise - Create systems, frameworks, methodologies you can hang your hat on (hello, Feelings Not Features®).
- Price for value, not time - If AI helps you write in 2 hours what used to take 8, that's YOUR efficiency gain, not a discount for clients.
- Build authority - Share what's working NOW, based on experience, not regurgitated advice from 2019.
What This ACTUALLY means
AI is only going to take the jobs of those who refuse to adapt.
In my Paid to Write course (currently running) I'm teaching my copywriters how to become part of the % that sticks around.
I've been banging this drum for three years now. And it's time to bang it harder (😉). The copywriters treating their craft like a commodity?
They were always going to struggle. AI just accelerated the timeline.
But for those of us who understand that copywriting is about strategy, psychology, and genuine human connection? I believe we're entering a golden age.
Information freedom at the tips of our fingers. Better tools to amplify our expertise. Clients who finally understand the difference between "cheap content" and "copy that converts."
So, are the robots coming for YOUR job?
What's it gonna be? Are you going to whine about the machines, or are you going to use them to build the copywriting business you've always dreamed of?
Because while everyone else is panicking, the smart copywriters are positioning themselves to absorb 75% of the abandoned work and charge premium rates for it.
The choice is yours.
Ready to become an AI-powered copywriting machine (who still sounds beautifully human)?
👉🏻 Grab one of the Founder Spots for Artificial Chantelligence™️
Because the future of copywriting isn't human vs. machine.
It's Human Heart. AI Speed.