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Know, grow and monetise your email list!

Ever find yourself staring at your email list, wondering why you’re not seeing the conversion rates you dream of? Or why you seem to 2 two followers for every 1 you gain? 🤦🏼‍♀️

It's time to talk about Quiz Funnels.

Now, I know what you're thinking. "Qui...

You all know I've never been one to hold back, and I'm certainly not one to subtly slip into a brand new shiny accessory without a bit of fanfare. So, yes, you're not seeing things - there is indeed a little blue tick by my name now on Instagram. But guess what? I paid for it.

As much as I'd love t...

As a copywriter, your words have the power to captivate audiences and inspire action. But what happens when your amazing copy is let down by a poorly performing website? 🤷🏼‍♀️

Picture this: you’ve been hired by a dream client and have written the perfect copy that captures their brand and tone of v...

Copywriting - The Career Choice that Gives You Freedom, Financial Security and Flexibility.

Are you stuck in a career that you hate? Do you feel like you're stuck in a rut with no way out?

If so, maybe it's time to consider a career change, and there's no better option than copywriting. Copywritin...

If outsourcing your copy is making your life harder - you've got the wrong copywriter! 😑

If you're going to pay a copywriter a premium for a done-for-you service, it SHOULD feel easy for you.

I was on a Discovery Call with a new client last week, and when she asked next steps, I explained:

“We get on...

LinkedIn is the most trusted social network in the US so if you aren’t already using it as part of your social media strategy, I highly recommend you start.

But what exactly do you post to LinkedIn?

That was the question I asked myself when I first started marketing my business on social media. I’...

WHO DO YOU THINK YOU’RE TALKING TO?!

Some unnamed being in the cloud? Your Mum? Someone you love? Your best client? 

How do you write a sales email, or create a website when you don’t know who you’re talking to? And how do you grab that mystery person by the horns and shake them into action?

Alwa...

Maybe you've been considering adding Copywriting to your list of  services? Well, my friend, that's a great call, because from one copywriter to another, well-written-words are where the money's at! 🥳

But, it's a leap of faith to invest in learning a new skill, and you might be wondering whether it...

You're a Virtual Assistant. And it's great. You started your own business for flexibility, freedom, and to be your own boss.

Maybe right now you're doing okay, maybe you're even making a decent income.

And maybe, if you're lucky, you really enjoy your work!

But... I'm willing to bet that even if ...

 NURTURE SEQUENCE? SALES FUNNEL?

What are these sales terms and do I need them in my marketing strategy?

What is a Nurture Sequence?

It's a series of emails that deliver value to a list of people who’ve agreed to hear from you!

It might also be called a ‘drip campaign’ as they slowly provide inf...