You all know I've never been one to hold back, and I'm certainly not one to subtly slip into a brand new shiny accessory without a bit of fanfare. So, yes, you're not seeing things - there is indeed a little blue tick by my name now on Instagram. But guess what? I paid for it.
As much as I'd love to casually say, "Oh, this old thing?" and act nonchalant, the truth is far from it. I'm forking over £12 a month for Meta Verified on Instagram.
Before you think it's all vanity, let me assure you - it's much more than just a status symbol...
Purchasing Credibility - A Small Price to Pay for Trust
Alright, don't get me wrong. I'd love to boast, "I'm kind of a big deal. People should know that." But in all honesty, the blue tick is not just about inflating my digital ego.
It's about trust. It's about verifying to my followers that it's actually me behind the posts, the stories, and the engagement. To get that blue tick, I had to provide tax documents, my ID, and my personal details. This level of transparency and authenticity boosts trust among my audience, and let's face it - trust is the currency of the digital world.
Trust translates into sales, conversions, and ultimately, revenue. People don't buy unless they trust, and this little blue tick is one more step towards building that trust.
Guarding Against Identity Theft
If you've been around the digital block, you'd know identity theft is a real problem on these platforms. I'm not a household name, and yet, I've seen unsavoury characters using my photos for all sorts of questionable ventures. It's not just annoying, it's fucking creepy.
Yes, it's kinda BS that we have to pay Meta to ensure our security, but that's the sad reality. To me, the peace of mind is worth the £12 monthly investment.
Having a Direct Lifeline to Meta
Ever tried getting in touch with Facebook or Instagram support? It's akin to navigating a digital wilderness. And let's be honest, if something goes wrong during a launch and I'm locked out of my socials, it could seriously impact my results.
Until my email, blog, and SEO strategy are rock-solid (watch this space - big plans for this year!), I'm the algorithm's bitch as much as the next person. Having direct support via live chat is a safety net I'm willing to pay for.
The Credibility Experiment
So, there you have it - my honest reasons for shelling out £12 a month.
Credibility, protection, and support are all valuable, especially in the fast-paced digital sphere. But I'm also treating this as an experiment.
For the next 30 days, I'll be monitoring the impact of this blue tick on my engagement, audience growth, and reach. As always, I'll keep you in the loop, sharing the results, observations, and insights.
Are you considering the Meta Verified badge for £12 a month? I'd love to hear your thoughts. After all, the digital world is always more interesting when we navigate it together!
P.S. Go check out my shiny new blue tick over on my Instagram. (Honestly? Yes, it does make me feel good and yes I am embarrassed by that!)
P.P.S. If you fancy learning to write copy from a BLUE TICK CERTIFIED copywriter 😂 ...
I'm running an offer until FRIDAY to celebrate my new 'kind of a big deal' status - 50% off my self-paced course Launch Copy That Sells!
Use discount code BLUETICK or click here to go direct to checkout with the discount applied!
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