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What is Copywriting? A Beginner's Guide

Introduction

Hey there, friend! So, you’ve stumbled upon the magical world of copywriting, and you’re probably wondering: What exactly is it? 

In simple terms, copywriting is the art of crafting persuasive text designed to inspire action.

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You all know I've never been one to hold back, and I'm certainly not one to subtly slip into a brand new shiny accessory without a bit of fanfare. So, yes, you're not seeing things - there is indeed a little blue tick by my name now on Instagram. But guess what? I paid for it.

As much as I'd love...