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Navigating Unclear Brand Voice as a Copywriter

Jan 05, 2024

Introduction:

Working with clients who don't have a clear brand voice can be very tricky. It's especially challenging when their marketing seems all over the place and you've got multiple stakeholders who ALL want to get involved in crafting a brand voice - because fun...

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Who do you think you're talking to?

Feb 04, 2021

WHO DO YOU THINK YOU’RE TALKING TO?!


Some unnamed being in the cloud? Your Mum? Someone you love? Your best client? 

How do you write a sales email, or create a website when you don’t know who you’re talking to? And how do you grab that mystery person by the horns and shake...

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