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Why I'm Taking ONE Copywriting Client at a Time for 2024

copywriting Jan 12, 2024

As a copywriter, especially one navigating the complexities of ADHD, I've learned that the traditional multi-tasking, juggling-multiple-clients approach isn't always the most effective. For me, or my clients!

That's why for 2024, I'm excited to introduce my new working method: The One-Client-At-A-Time Approach.

(I know, not a jazzy name, but it does what it says on the tin!)

This approach is rooted in the principle of focused work and Parkinson's Law (work expands to fill the time you have to do it!).

By dedicating a two-week period exclusively to one client and their project(s), I can offer the focus and attention my clients deserve AND have a happier mind too.

Here's how it works:

  1. Dedicated Time Slots: Each client gets a two-week window from start to completion of the project. This doesn't mean I'm on the clock for them for two weeks, but it does mean I can focus on one project at a time, and dive deeper into the project for stretches of time, resulting in higher quality, more personalised copy.
  2. Structured Process: The simplicity of one project at a time reduces the mental clutter of overlapping deadlines, allowing me to deliver more consistent and timely results.
  3. Flexibility for Creativity: This approach also caters to my creative flow, ensuring that I'm working at my peak, which translates to better outcomes for your projects. Yay all round, right?!

The benefits for you, the client, are clear:

  • Undivided Attention: Your project isn't just another task on a long list; it's my sole focus.
  • Quality Over Quantity: By not spreading myself too thin, the quality of my work is significantly enhanced.
  • Predictable Timelines: Knowing exactly when your project will be the centre of attention allows for better planning on your end.

For those who know they want to work with me but aren't sure of the specifics yet, this system allows you to reserve a time slot now and fill in the details later! 🥳 

I believe this new approach will revolutionise the way I work and the quality of the copy I deliver. And, as a copy coach mentoring aspiring and new copywriters, I am delighted to model a way of working that's led by client results AND what's best for me.

It's a win-win for everyone: You get copywriting that's thoughtfully crafted and perfectly aligned with your needs, and I get to work in a way that brings out my best!

So what do you say - ready to make your project the focus of my world for two weeks?

Book your 2024 project slot now:

And if you'd like to check out my 2024 Price Guide, click here.


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